Having been in the industry for over seven years, I’m well aware of the murky waters of the replica watch market, both genuine and counterfeit.
The same watch model can be found in a dazzling array of prices, from street vendors selling for just over a dozen yuan to over a thousand, then to two, three, four, or five thousand yuan and beyond! Take the Green Submariner, for example;
there are no fewer than 50 different grades. I’ve witnessed it with my own eyes: small vendors take a Green Submariner that costs just a few hundred yuan, slap on a “dollar-for-tens-of-a-dozen” N factory laser label, then
cover it with a 50-cent transparent tape cover and some cheap decorations costing less than a dollar. They transform it into the highest-end N factory Submariner, V9 or V10, and then sell it for several times the price. This is a proven success, resulting in exorbitant profits and
high sales volume . The irony is that many watch lovers are still so proud of buying a good, cheap watch, not realizing that, in the eyes of even the most knowledgeable watch enthusiasts, it’s a fake!
In the replica watch market, the phenomenon of “fishing in muddy waters at 10 to 20 times the price, passing off inferior goods as genuine goods” is a common occurrence. Some novices spend
a fortune on inferior goods, which is truly unbearable. Watch 007 can only help those who are destined to be deceived: here’s how to avoid being scammed when buying watches.
1. How to determine if a seller is professional:
1.1 If the seller’s WeChat Moments has everything ( bags, clothes, watches, etc. ) —— Don’t sell to this seller. Don’t even think about having good stuff; they’re just resellers. If you can’t find them, just delete them and skip them.
1.2 They may only sell watches, but they have all levels of quality , from just a few dozen or a hundred dollars to top-tier replicas. My personal advice is to avoid this seller, as they’re not dedicated and can’t guarantee they’ll pass off
inferior goods as genuine. 1.3 Regarding the age of the seller: Buyers who have been in the business for six months, a year, or two years are not recommended to buy from them. Any industry requires time to develop, especially specialized ones. This accumulation of experience is crucial. Such individuals can become experts with considerable expertise within their field. For a highly specialized industry like watches, this truly requires time.
1.4 Content Editing: Content includes product information. Novice sellers simply copy and paste content from previous sellers. We know that watch factories now do a very good job with their copywriting, so beginner sellers can simply copy and paste. It’s
especially important to ensure that the product images you post are self-portraits. Sellers who consistently post only factory-installed images are also copy-and-pasting.
PS: Some factory copywriting can be overly exaggerated and inconsistent with actual product quality. Novice sellers haven’t even seen the actual product, let alone questioned their knowledge to determine authenticity. Are these designs top-notch?
1.5 Check whether the merchant has a platform to showcase the products: As a professional, I believe they should be diligent in providing customers with a convenient and authentic product experience. For example, a merchant might have its own platform, such as the Woniu Watch 007 website we offer our customers at www.woniu7.com.
This demonstrates two key aspects:
1. It makes product browsing easy for customers
. 2. It demonstrates the merchant’s strength. If a seller has only been in business for a short time and doesn’t have a stable customer base, they likely won’t invest the time and effort to build a platform. Simply posting to WeChat Moments is free
if they do, it means they’re committed to doing their best and are highly trustworthy, making them a relatively reliable seller.
1.6. Whether they offer reviews and other popular science content:
Providing popular science content requires a certain level of professionalism and the time and effort to prepare reviews. A merchant with reviews demonstrates a commitment to this endeavor, and a reliable seller is a good place to buy from.
Some reviews are presented in text and pictures, while others are video reviews. I personally believe that sellers who offer video reviews are the most intuitive and professional.
Text and picture reviews are relatively average, with many copy-pasted images and text, making it difficult to determine if they were written by the merchant. Therefore, we rarely use them on our site, except for the occasional posting of one or two.
This site started shooting review videos more than four or five years ago. During this process, some styles were eliminated and deleted. Currently, there are more than 750 review videos on this site.
2. About Swiss movement
We’re primarily talking about mechanical movements. Currently, the upgradeable ETA calibers circulating in the market include the 2824 (price ranges over 1,000 yuan, subject to change), the 2836 (price ranges over 1,000 yuan, subject to change), and the 2892 (price ranges over 2,000 yuan, subject to change).
A small number of Swiss SW200 movements are also used (generally, these aren’t upgrades offered to customers, but are factory-installed).
Beyond these movements, if someone claims to be using a Swiss movement, I wouldn’t trust them.
For example, the 3135 caliber in a Rolex Submariner. If someone claims it’s an authentic Swiss movement,
regardless of whether the retailer has marked up the price, let’s assume the official price is over 60,000 yuan, say 65,000 yuan (if you bought a replica for over 3,000 yuan, we’ll calculate it as 3,500 yuan, or 3,500 yuan). Is it plausible to believe someone is buying the same movement for 65,000 yuan for 3,500 yuan?
I don’t think anyone with a modicum of common sense and logical thinking would believe that.
So we should not believe things that are illogical. If someone tells us that they are all from Switzerland, then it is recommended that you ignore him.
3. About the top letter factory:
For example, N, V7, JF, ZF, V6, XF, VS, BBR, JB, PPF, PF, KV, TW, etc.
The well-known manufacturers are all major ones, and each one has its own unique labeling. However, we must be wary of unscrupulous sellers who arbitrarily apply labels and
pass off inferior watches as genuine. These labels can be sold in the market for dozens or even hundreds of copies for just a few dollars. For example, if you take a green Submariner and apply the label to a black Submariner, it could be sold as N factory. Therefore, finding a reliable seller is crucial. If sellers provide authentic review videos, wouldn’t it be easier to understand the authenticity of top-tier replicas?
When customers ask if this or that factory has stock, I can tell you that every factory has stock. As veterans in the industry, who would be able to find stock and refuse to give it to us?
However, please be mindful not to blindly follow the big names. No single manufacturer can achieve the highest level of reproduction accuracy for every model and every version.
Different manufacturers have their own strengths. Sometimes, new factories or dedicated watchmakers can also produce excellent products.
For example, everyone knows that Factory N makes excellent Rolex Submariner and Daytona watches. Some people even claim that Factory N makes Patek Philippe Nautilus watches,
and then ask me if I have any Patek Philippe watches from Factory N. I tell them Factory N doesn’t make them, but they refuse to believe me and insist on getting one from this factory. For customers like these, I can only ask you to look for more. If you’re willing to be treated like a fool, go for it. I can’t stop you.
4. Transaction Methods:
Common options in the industry include:
1. Deposit delivery, courier collection of final payment;
2. Delivery upon receipt of payment (this option is popular with established customers).
I currently use these two options, and both are acceptable and not mandatory.
3. Using a platform is not currently an option. This is sensitive and inconvenient to do on the platform, to avoid unnecessary disputes and to prevent scammers from exploiting loopholes.
If a merchant insists on payment upon delivery, I think: 1. They’re either new or just starting out. 2. They might be a scammer. So, I think you should consider this issue from your own perspective.
4. Now, let’s talk about the deposit:
Occasionally, some customers, perhaps due to past unpleasant experiences, worry about being “harmed by someone.” This can lead to concerns about the deposit. Let
me put it this way: it’s essentially a logical problem. Think about the content of the reliable merchants mentioned earlier in this article, such as the timed product photos on WeChat Moments, the numerous reviews and video reviews, and the sheer amount of effort and effort put into them.
Are these merchants trying to defraud you of your deposit? Spending so much time and effort for such little value doesn’t make sense.
Scammers fundamentally aim to maximize their profits at the lowest cost. It’s pointless to spend so much information just to gain such a small profit.
Reliable merchants aren’t just interested in closing a deal; they want customers to use their products well and refer their friends.
So don’t worry about this. Scammers won’t invest so much effort just to get a deposit of a few hundred yuan. If a scammer has that kind of patience and focus, they won’t be a scammer. It’s simply a matter of logic. Fifth, regarding pricing: This is a challenging issue to address. Prices in our market are never standardized. Every merchant has their own way of surviving, but as a buyer, don’t assume that low prices are the norm. Price wars ultimately lead to failure; without profit, no one can survive. If a merchant starts by offering you a plethora of low prices, citing how high the market prices are and how low their prices are and how superior their products are, be sure to reject them. Always remember that in this market, you get what you pay for. If you’ve analyzed the previous section, you can conclude that a reliable merchant will definitely not start by discussing price. Let’s discuss what price issues actually are. Anyone who immediately offers a low price is either passing off inferior goods as high-quality goods, or is simply a scammer. Let’s use a simple formula to explain the issue of price.

Many people think that buying a watch is the end of the relationship. That’s not the case. Your relationship with the watch has just begun, and the service, including after-sales support and any malfunctions, has only just begun.
For those who enjoy bargaining, please note that when the price drops, the quality of the product and service to the right of the = sign also declines. Neither decline in product quality nor service benefits the buyer.

Profit margin is always the key to survival for merchants. I’m not saying exorbitant profits. Business is all about making a reasonable profit. A reasonable profit ensures reasonable product quality and after-sales service.
Remember, buyers, don’t bargain aggressively. While this might seem like a bargain, it’s actually a significant loss.
Why? The reason is simple: replica factories have fixed prices. If you bargain down to a point where the seller has no profit margin, and they offer you a substandard version, labeling it like the genuine factory,
you’re likely to be deceived because you’re unprofessional. That’s why it’s so important to find a reliable merchant. Reliable merchants don’t have this product in stock, so where would they get the inferior product?
Why look for reliable sellers? Reliable sellers have already invested so much time and energy in building their channels and reputation. There’s no need to compromise on price.
Everyone knows price is a key factor in the market, though not the only one. Since I’ve already made so much effort to improve my competitiveness, I must set a reasonable price,
ensuring that I offer both unique features and reasonable pricing. This will naturally build reputation. From a merchant’s perspective, you’ll clearly understand that choosing a reliable buyer is the right choice.
Remember, you get what you pay for. If you end up paying less than what you paid for, you might be scammed.
Finally, whether it’s about watches or anything else, everyone says good things, and you like to hear them, but they’re not necessarily truthful or objective. Not everyone says bad things, and you don’t like to hear them, but it’s true. It’s up to you to choose what you want, right?
At Watch 007, whether it’s making watches or anything else, our foundation is facts, and everything else is built on that foundation.
I hope more people will find their dream products. Thank you!
After years of selling replica watches, I’ve discovered that genuine watch buyers are most concerned about a few simple questions. Once you understand them clearly, you’ll understand.
① How realistic is the replica watch? Is it professional and reliable?
② What’s the quality of the watch? Are there any issues? What should I do if there are any?
③ How do I trade it? Is it safe?
① How realistic is the watch? How professional is the quality?
Regarding the question of whether a watch is authentic and whether it can be identified, let’s put it this way: replicas can never be exactly the same as the real thing. After all, the cost difference can be “tens or even hundreds of times.” If you still believe it’s the same, that’s your problem! The key to “imitation” is “imitation,” not “authenticity.” Just like the real and fake Sun Wukong, while it’s difficult for most gods and bodhisattvas to distinguish the real from the fake, a true Buddha can still tell the difference instantly. But Buddhas are a minority, not the vast majority of ordinary people. The same is true for truly well-made watches. In social life, very few people can truly distinguish between the real and the fake, because the vast majority of people don’t understand watches. We have professional real-life video explanations. We are not graphic porters (simply copying and pasting other people’s stuff), but professional video reviewers. We tell you from a professional perspective what level these styles can reach, so that you can have a good idea of what you can do, feel at ease when looking at them, feel at ease when buying them, and feel confident when wearing them! Space is limited, so I will not elaborate on this topic. If you want to know more real and objective professional knowledge about replica watches,
Click on the image to view the video review
② What’s the quality of the watch? Is it prone to problems? What should you do if problems arise?
The replica watch market is also divided into different levels. The following levels are mainly available, from low to high:
Standard imitations: These are ordinary imitations, typically sold at night market stalls. These are assembled by small families, made of inferior materials, and have extremely unstable movements. They’re lucky to last only two weeks.
In the past few years, this level of imitations was the main demand in the market. They cost two to three hundred yuan, carry prominent brand names, and lack any fidelity, making them “simply fake.” These are made in small workshops, often with low-end domestic movements. However, many styles lack the originals; they’re simply haphazardly designed and branded. We strongly discourage this approach, as they’re unwearable and devalue the watch.
Top-tier replicas: These are the highest tier of replica watches. Most models are based on original molds, with large manufacturers creating every component exactly as they were, and then meticulously assembling them. They offer consistent quality, meticulous workmanship, and an exceptional level of authenticity. Furthermore, replicas lack anything the originals lack, leading to the common saying, “Top-tier replicas are indistinguishable from the real thing.”
While domestic movements are clearly inferior to Swiss movements in terms of performance and winding rate, the use of domestic movements in replica watches is a general trend. Given this prevailing environment, what about the quality of the watch? Is it prone to problems? It depends primarily on whether the seller provides a price-appropriate grade and whether they are willing to spend time on quality inspection and movement adjustments. In fact, as long as the watch is top-tier replica and undergoes a thorough, professional pre-shipment quality inspection, a domestic movement can be just as reliable! At 007 Watches, we thoroughly inspect each watch before shipment to ensure it is flawless. Every watch we sell comes with a two-year warranty, with no time limit for continued purchases, so you can buy with confidence.
How do you trade? Is it safe?
In today’s age of the internet, the reality of money can change. Many people have experienced this: once they’ve transferred money, their next message can’t be sent (they’ve been blocked). They’ve said everything they wanted before the transfer, but then the person disappears. It’s truly heartbreaking, infuriating, and unbearable! However, I believe that in every industry, “there will be bad apples, but there will also be those who work hard.” We have spent a lot of energy on popular science and making evaluation videos. In fact, this is our serious persistence. We offer two transaction methods:
1. Delivery upon receipt of payment. This depends on the customer relationship and is purely voluntary. “If you dare to bet on me, I will never let you lose.” Of course, this is not the only transaction method;
2. Support cash on delivery. Unpack and inspect the goods first, then pay. All orders can use this payment method. Welcome to add WeChat: